Know Your FACTS
The original Fast Food FACTS report to scientifically measure fast food marketing to youth. The first study found that fast food companies spent $4.2 billion to advertise in 2009, much of the advertising targeting and reaching children and teens. In addition, only a very small number of fast food kids' meal options met criteria for healthy meals and most main menu items exceeded nutrition recommendations for teens. This is a serious concern due to the considerable role fast food plays in the diets of young people.
Since 2010, fast food restaurants have introduced healthier kids' meal options and regular menu items. In addition, the Children's Food and Beverage Advertising Initiative announced stronger, uniform nutrition criteria which take effect later this year and more restaurants have joined the National Restaurant Association's Kids' LiveWell program, which requires that restaurants offer a kids' meal that meets its nutrition criteria. Yet at same time, restaurants have introduced high-calorie, nutritionally poor menu items, often supported by sophisticated marketing campaigns.
What do these changes mean for the overall nutritional quality of fast food menu offerings, particularly kids' meals, and the overall landscape of fast food marketing to youth?
Three years later - using the same methods as the original Fast Food FACTS - this report quantifies changes in the nutritional quality of fast food and the how food companies advertise to children and teens.
Fast Food FACTS Report
Methods (Appendix A)
Fast Food FACTS Report Summary