Press Release

Fast food companies still target kids with marketing for unhealthy products
November 5, 2013
In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a new report by the Yale Rudd Center for Food Policy & Obesity. The report highlights a few positive developments, such as healthier sides and beverages in most restaurants' kids' meals, but also shows that restaurants still have a long way to go to promote only healthier fast-food options to kids. 

 

In The News


Media Clips

2010

Fast Food Ads For Kids Up Despite Industry Vow
November 9, 2010
If your kids have eaten at a fast food restaurant in the past seven days, you're in good company. According to a new survey by researchers at Yale University, 84 percent of parents say their kids have, too.
NPR

Investigating Healthier Happy Meals
November 8, 2010
Dan Harris finds fast-food workers are not pushing healthier kids' meals.
ABC World News with Diane Sawyer

Fast Food Restaurants Not Fighting Child Obesity
November 8, 2010
In a perfect world, American families would gather each night for a healthy, home-cooked meal. For many, dinner means fast food. Three years ago, the big chains promised to fight childhood obesity. A report out Monday suggests they've done the opposite.
CBS Evening News with Katie Couric

Are Fast Food Chains Really Getting Healthier?
November 8, 2010
A new study analyzes the nutrition of kids' meals at fast food chains.
ABC News Good Morning America


Articles

Happy Meals With McNuggets Dominate Children's Advertising
November 13, 2013
The average television-watching American child saw more than 1,000 ads for fast food last year, and there’s a very good chance at least one of them was for a Happy Meal.
Bloomberg Businessweek

Despite more options, 1% of fast food kids' meals healthy: Study
November 8, 2013
Children who eat fast food may be hard pressed to find a healthy meal, according to a new report from the Yale Rudd Center for Food Policy and Obesity. The new report, Fast Food FACTS 2013, looks closely at the nutrition of kid's meals and how they are advertised to children. It tracks changes in these areas that occurred since the group's last report was issued in 2010.
CBS News

Improving fast food meals for kids
November 7, 2013
With all the pressure on the restaurant industry to improve the nutritional value of kids’ meals, some progress has been made over the past few years. Well, sort of.
The Boston Globe

Fast Food Ads: Kids Seeing Less on TV, More on Social Media
November 5, 2013
Fast-food chains have made some improvements in their menus and marketing practices over the last few years, but these changes are likely not enough to reduce the overeating of high-calorie foods by children and teens, according to a new report.
LiveScience

Fast-food experts analyze 5,427 kids' meals -- only 33 are healthful
November 5, 2013
It’s not often that the so-called food cops have kind words for the fast-food industry, but there are a few of them in a new report on the offerings from restaurants such as McDonald’s, KFC and Taco Bell -- and how they are marketed to kids.
Los Angeles Times

Fast Food Companies Relying on Social Media to Target Younger Consumers
November 5, 2013
Kids are seeing fewer ads for fast food on television, but that doesn’t mean they aren’t targeted as consumers in other ways.
Time Health & Family

A Look at ‘Fast Food Facts 2013’
November 5, 2013
n 2012, the fast food industry spent $4.6 billion to advertise mostly unhealthy products – and children and teens were singled out as the key audience. That’s according to Fast Food FACTS 2013, a report released in November by the Yale Rudd Center for Food Policy & Obesity, which suggests that despite a few positive developments, restaurants have a long way to go to promote healthier fast-food options to kids.
U.S. News & World Report

Yale Study: Fast Feeders Still on the Hook for Kids' Health
November 5, 2013
Fast-food companies including McDonald's and Burger King may have decreased advertising aimed at children and gone so far as to put more nutritious foods in kids' meals, but that's not enough, according to one study.
AdvertisingAge

So This Is Why Children Are Craving That Fast Food Burger
November 5, 2013
Over the past few years, fast food chains have touted the benefits of their healthier options, especially for children. But are all those McDonald's Apple Dippers and Chick-fil-A Grilled Nuggets actually making a difference in terms of what kids eat? A new report from the Yale Rudd Center for Food Policy & Obesity might validate the skeptics among us: No, they say, and it could be the failing of both menu and marketing strategies.
The Huffington Post

2010

DeLauro Urges Strong Fast Food Marketing Standards for Children
November 9, 2010
“During a time when we are trying to fight the obesity epidemic, it is alarming that the fast food industry spends approximately $4.2 billion a year on marketing unhealthy foods and beverages. Equally disturbing are the findings that children, from preschoolers to teenagers, see three to five ads per day for fast food."
Congresswoman Rosa DeLauro

Is Fast Food America Really Trying to Get Healthier?
November 9, 2010
We all know fast food is bad for us, yet still 84 percent of parents report taking their child to a fast food restaurant at least once a week, according to a new study out of Yale University.
Huffington Post

Study: Fast-Food Ads Target Kids with Unhealthy Food, and It Works
November 8, 2010
A team of public health researchers from Yale University's Rudd Center for Food Policy & Obesity spent more than a year compiling data on 12 of the nation's big fast-food restaurants, and what they found surprised even them: despite industry efforts to reduce marketing aimed at children, fast-food advertising geared toward 2-to-18-year-olds increased.
TIME

Health Buzz: Fast Food Restaurants Increase Ads Aimed at Kids
November 8, 2010
Despite all the efforts to reverse the childhood obesity epidemic, fast food restaurants have become more aggressive in marketing their meals to kids, according to a new report released Monday from Yale University's Rudd Center for Food Policy and Obesity.
U.S. News & World Report

Fast Food Chains Target Babies
November 8, 2010
Kids like junk food, in spite of how bad it is for them. Places like McDonalds, Taco Bell and Burger King know that, perhaps all too well. These days, children as young as age 2 are seeing more fast food ads than ever before, and restaurants rarely offer parents the healthy kids' meal choices.
CBS News

Fast-Food Restaurants Target U.S. Kids
November 8, 2010
Fast-food restaurants are stepping up efforts to market themselves and unhealthy food products to children and toddlers with television ads, websites and even their own menus.
Reuters

Fast Food Ads Don't Give Kids a Healthy Chance
November 8, 2010
Despite promises from fast-food chains to change the way they market their meals to children, kids now see more ads for fast food than ever.
MSNBC

84% of Parents Fed Their Kid Fast Food in Past Week
November 8, 2010
Hey, parents of kids between the ages of 2 and 11: If you didn’t take your kid to a fast-food joint at least once in the last week, you’re firmly in the minority. A whopping 84% of parents said they did.
The Wall Street Journal

Fast Food Restaurants Market Too Heavily to Kids
November 8, 2010
It's no secret kids like fast food. And fast food likes kids--so much so that some companies have ramped up their marketing efforts in the past couple of years.
Los Angeles Times

Are Kids Seeing More Fast-Food Ads?
November 8, 2010
A study charges that fast-food companies are marketing to youth now more than ever -- increasingly targeting children as young as 2 years old -- using various media, and rarely offer healthy meal choices, despite the abundance of advertising about them
Advertising Age

Are Children Prey for Fast Food Companies?
November 8, 2010
A new report helps answer the question about whether fast food companies have made any meaningful changes.
The Atlantic

Kids Get an Eyeful of Fast-Food Marketing
November 8, 2010
Researchers released an analysis of fast-food restaurants' kid-oriented marketing efforts and their apparent effect on youngsters' fast-food dining habits.
The Washington Post

Fast-Food Chains Increase Targeting Our Kids
November 8, 2010
You might have thought that with all the concerns over childhood obesity, America's fast-food industry would be trying to reduce the calorie-loaded, fat-filled offerings on their menus and the kid-targeted advertising. Not so, say researchers.
AOL News

Fast Food Marketing Up, Food Still Unhealthy
November 8, 2010
Fast food marketing to children is on the rise and the foods that popular restaurant chains are advertising are extremely unhealthy.
CNN

Nearly All Kids' Meals High in Salt, Calories
November 8, 2010
There are only a dozen or so healthful kids' meals out of thousands of possible combinations at the nation's popular fast-food chains, a comprehensive new analysis shows.
USA Today


Editorials

2010

Study Shows Fast Food Companies Aggressively Market to Kids, Minorities
November 10, 2010
In what is the most comprehensive analysis of fast food nutrition and marketing to date, the Yale Rudd Center for Food Policy and Obesity released a study Monday indicting fast food restaurants for aggressive marketing campaigns targeted to youth and other vulnerable groups, and a lack of readily available healthy options on their menus.
Civil Eats

Two reports on marketing food to kids: international and U.S.
November 9, 2010
Marion Nestle, an expert on nutrition and the food industry at New York University, highlighted Fast Food FACTS in a discussion on her blog about reports that study food marketing to kids.
Food Politics

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